Fig. 01 / Courtside Alley / Case study
Courtside Alley
Pickleball court booking platform
Open play, court rentals, club registration, and live availability — a booking platform that replaced phone tags and shared calendars for Courtside Alley.
Players and operators share one live schedule. Fewer double-bookings, less back-and-forth, and a booking flow that works on phones across the Philippines.
01 / Challenge
Courtside Alley needed players to book courts and join open play without phone tags, shared calendars, and double-bookings.
Courtside Alley needed players to book courts and join open play without phone tags, shared calendars, and double-bookings. Club onboarding and live availability had to work for venue operators and players on mobile.
02 / Solution
We built a customer-facing booking site on a secure API — club registration, court scheduling, open play sessions, and live availability.
We built a customer-facing booking site on a secure API — club registration, court scheduling, open play sessions, and live availability. Operators manage locations and courts in an admin layer for day-to-day venue work.
03 / Stack
Stack & delivery.
- Platform
- Custom booking platform
- Capabilities
- Live availability · online booking
- Delivery
- Fully managed deployment
- Domain
- courtsidealley.com
04 / Results
Outcomes in production.
Players and operators share one live schedule. Fewer double-bookings, less back-and-forth, and a booking flow that works on phones across the Philippines.
Live
Public booking platform
1
Shared availability model
Mobile
Player + operator UX
“Bookings, open play, and club registration now run in one place. PrimeCode stayed involved after go-live.”